Over the last decade, my career has taken me across the United States, starting at Morgan Stanley in New York and culminating most recently at City National Bank in Los Angeles. Throughout my tenure at both firms, I've been deeply involved in several rebranding initiatives, honing my skills as a seasoned advocate and custodian of brand identity.
Whether evolving a design from concept or finishing a job through to output, the goal is the same - to produce high quality work through speed and accuracy.
In a rapidly evolving industry, I make it a priority to stay current with the latest Adobe Creative Cloud tools, continuously grow my skills in Figma, and maintain proficiency in Microsoft Office—both in and outside of the studio. An absolute necessity to produce the most efficient and creative designs to life has always come with the latest and greatest technology available.
I define experience as the ability to handle pressure and tight deadlines while keeping the client's vision and the integrity of the original design intact. A thorough understanding of the entire process, from concept to final product, is one of the greatest assets a studio can have.
2022 - Present
While working remotely from New Zealand, I’ve maintained my collaboration with City National Bank's studio, managing both production and design projects for the marketing department in Los Angeles.
2017 - 2022
Responsible for developing and advancing City National Bank's visual brand. My daily tasks encompassed producing advertising materials, event and in-store collateral, and managing internal and external communications. Additionally, I played a key role in creating digital and print templates while updating the brand guidelines.
2014 - 2016
My role included spearheading the creation and development of newly rebranded templates and guidelines. I also focused on training new staff and offshore teams, optimizing production processes, and offering prepress and technical support to the studio. Day-to-day activities involved designing print and digital collateral and ensuring the creation of final files aligned with brand standards.
2005
The course was designed to provide a strong foundation in graphic design, prepress, and file management essentials.
Here are some examples of my latest work from the USA.
As both a production designer and graphic designer, I have gained experience in various studios around the world, where I have honed my ability to streamline production processes. These experiences provide me with valuable insights into successful practices and areas for improvement, helping to ensure that projects are completed efficiently and effectively.
My work experience has taken me from Auckland (NZ) to Melbourne (AU), London (UK), New York (USA), and Los Angeles (USA). I’ve been involved in everything from the print factory floor to the inception of new brands. These experiences have provided me with a deeper understanding of production processes and the sensitivities of the various stakeholders involved in ensuring a successful campaign from start to finish.
I strive to maintain a strong focus on file management, brand style guides, quality assurance, color theory, and project management. With experience in ADA compliance, I prioritize accessibility and ensure that all designs are inclusive and user-friendly. Throughout the design process, I emphasize quality assurance, ensuring that every piece of work meets high standards before delivery. By fostering a collaborative environment, I effectively manage timelines and ensure that deadlines are met, empowering the team to produce exceptional work while maintaining a seamless workflow.
As a designer with a passion for branding, I strive to create compelling visual identities that resonate with both internal and external audiences. My expertise in developing comprehensive brand strategies—ranging from logos to style guides—ensures consistency across all platforms. I recognize the importance of templates in strengthening brand assets, as they provide a cohesive framework that maintains visual integrity.
My experience spans a variety of print materials, including brochures, posters, and OOH advertising, allowing me to craft visually appealing designs that effectively communicate messages. I pay close attention to color, typography, and layout, ensuring that each piece not only stands out but also adheres to brand guidelines. With a solid understanding of the printing process, I collaborate with vendors to ensure high-quality production and timely delivery, resulting in polished, professional final products that leave a lasting impression.
Creating engaging web banners, landing pages, websites, and digital displays that capture attention and drive user interaction. My approach combines aesthetic appeal with functionality, ensuring that each design not only looks great but also enhances the user experience. While keeping upto date with latest design trends and tools to produce visually compelling content that aligns with brand objectives. By focusing on clarity and usability, I create digital assets that effectively communicate messages and encourage conversions across various platforms.
I have a strong interest in animation and video production, where I am eager to explore the dynamic interplay of visuals and storytelling. While I don’t have formal work experience in this area yet, I am enthusiastic about learning and experimenting with different techniques to create engaging animations and video content. I’m excited about the potential of motion design to enhance communication and elevate brand experiences, and I look forward to developing my skills in this creative field.
If you need any additional information or have questions, please don’t hesitate to reach out.